Brooks Brothers
Established in 1818, Brooks Brothers is one of America’s most established and prominent brands. They realized, though, that social marketing was an area in which they needed to have a presence in order to reach a new audience. We showed them what we could do and they told us to go to work.
In all our social efforts for Brooks Brothers, we position them as the style authority, the most respected voice in men’s style. We provide social monitoring and reporting, banner ads, Twitter content, Facebook tab design and development, and microsite design and development.
The centerpiece, though, of the social presence we’ve created for Brooks Brothers, is the style blog, Of Rogues & Gentlemen. We’ve guided its creation from development to design to launch, providing an editorial calendar and writing the content. The blog has been a huge success with Brooks Brothers’ online following. One day alone, Of Rogues & Gentlemen had 1.5 million visits.




