Dormify

Dormify is a start-up venture that brings style into dorm rooms. From the beginning, we were instrumental in shaping it into a strong, highly-recognizable brand—one which both understands and is sought-after by college students. Just how did we do this? We developed the brand’s name, logo and identity. Gave it a bold, relatable voice and designed a number of its products. We created a full, easy-to-navigate e-commerce site. Not to mention, we implemented a social marketing strategy utilizing Facebook, Twitter and a Dormify blog as well as partnerships with other outlets, like USA Today College. Prior to the official e-commerce launch, without any paid advertising, Dormify’s blog experienced over 500 visits a day. The company continues to grow today.