Karisma

With seven locations along Mexico’s Riviera Maya, Karisma resorts are known to offer “gourmet inclusive” experiences. They provide unforgettable destinations for both couples and families. Their online presence didn’t reflect this, however. We were asked to carefully build a site to reflect a great experience for both of these groups while incorporating their signature “gourmet inclusive” offerings.

We began by touring their properties to get an idea of just how “gourmet” their offerings were. This was invaluable when website design and messaging began. The photography chosen was stunning yet intimate. And the messaging and website organization reflect the Karisma experience as well — relaxed yet capable, with everything at your fingertips. The new website has had the desired effect, opening eyes and bringing more awareness to more couples and families, while increasing conversions and resort stays as well.