Stonehenge

Stonehenge Management, a successful Manhattan-based real estate company, wanted a rebrand that would position them as boldly and distinctively in the New York market as the luxury properties in their portfolio. We stepped in and got to the core of what makes Stonehenge great––their renowned service and excellent properties. Out of this came the new tagline, “Life. In Contrast,” which positioned Stonehenge as standing out amongst their competitors.

Accompanying the new tagline was a new look, used on everything from print collateral to signage, based around contrasting reds and browns to further drive home the point that Stonehenge stands apart in their field. Their new website extends the brand even further, with bold visuals that highlight their properties and the lifestyles found there, augmented by clear navigation tools set in the new brand colors. Taken altogether, it’s a rebranding that drives home the point that when you live in a Stonehenge property, you’re living a life in contrast to everything around you.