Vocus
Vocus, makers of public relations software, needed to attract the attention of Fortune 500 companies. They wanted to sell the benefits of their product to the vice presidents of PR at these firms but didn’t know how to go about it. They called us and we decided to create a highly personalized campaign—one that would grab the attention of these VPs on a personal level. We created three interactive postcards, augmented by eblasts, which directed recipients to personal URLs and dedicated landing pages where they could view a product demo.
The campaign was a success, with Vocus adding many new customers as a direct result of our efforts. As an indication of how happy they were with the results, Vocus asked us to create a second campaign targeting a wider audience.
