Washington Redskins
launch sites
The Washington Redskins asked us to get people excited about the 2010 football season and increase sales for premium ticket plans.
It was the Redskins’ first advertising campaign in decades and we used iconic imagery and big, bold, type to give fans a new way to experience the brand. This effort also had a concise call to action, “® you in?,” that engaged long-time fans and recruited new ones. Our comprehensive campaign covered print, TV, radio, outdoor, banner ads, eblasts, and a dedicated microsite for club seat purchases. As a result, the ticket sales office received an upsurge of interest in premium seats.
