Our relationship started back in April 2020, when the Washington Wizards came to HZ to looking for a compelling video that could be used to help garner corporate sponsorships. HZ developed the script, storyboard, and overall video concept. From there, our partnership with the Wizards continued to grow and we worked closely with them on various projects over the past eight months. Most recently, HZ developed the tagline, look, feel, and overall approach to the creative of the 2020/21 season campaign.
To learn more, check out the NBA's press release here.