Check out the full New York Times article written about Organic Valley and HZ here.
"...Farm visits also are central to Organic Valley’s new social media efforts. The cooperative invited so-called social influencers like Eva Amurri Martino of Happily Eva After, Naomi and Josh Davis of Love Taza, and Naomi Robinson of Bakers Royale to participate in the Kutztown farm tour last month, and it plans to work with others in the future. The hope, according to Karen Zuckerman, chief creative officer of the agency HZDG, which worked with Organic Valley on its marketing strategy, is that the influencers will share their experiences on the farm with their many followers on social media, who will then investigate organic farming for themselves."
