1. TikTok Gets Educational
Among the many categories of content on TikTok, educational videos are some of the most popular content produced. In potential competition with YouTube and its how-to videos, TikTok has launched a “learn” tab—a dedicated space for how-to and informative videos. Users take viewers through making food, producing art, how scientific processes work, and more. Even though this content is heavily UGC-based, TikTok has dedicated a large amount of promotional budget through the creator fund to support these videos. Brands now have more of an opportunity to produce educational content, now discoverable through the #LearnOnTikTok hashtag.
2. Nextdoor Takes Targeting to the Next Level
Nextdoor, the neighborhood social network, has launched a toolkit for sponsorships. This toolkit provides local businesses with a way to target advertisements by ZIP code locations. Two ad formats are available to businesses: “Tips and Advice Ads” and “Conversation Starters.” During a time when business closures and openings are happening on an ongoing basis, this additional targeting helps to provide businesses with the exposure needed directly in their own neighborhood.
3. Twitter’s Newest Fleets
Fleeting thoughts come up in everyone’s mind throughout each day. In order to provide a space to share these moments, Twitter created Fleets, momentary thoughts that disappear after 24 hours. For brands, Fleets could be a way to test conversation starters to see how their audience reacts to certain topics.
