1. Toss Clutter, Get Cold Ones
Over the past year, many people have been guilty of more than the usual online shopping spree. Coors Light decided to take on the spring cleaning initiative and offer free beer in exchange for clutter being donated to local charities. This engagement strategy has been adopted by multiple different companies and brands, encouraging awareness of their products as well as resulting in more items donated to charity.
2. Clothing Chats
Nordstrom has just debuted its “Livestream Shopping” channel this week. In the coming months, the company plans to host different styling livestreams, which will include ones on how to wear certain brands of clothing, beauty products, etc. These events are an effort to include customers who are shopping at home but still want an immersive experience with the company and the product they are buying.
3. Augmented Reality Fun
White Castle, the burger chain, has teamed up with Coca-Cola to celebrate 100 years. In order to do this, a new set of collectible cups has been made, and they come to life through augmented reality (AR). With the help of a local artist, these cups contain comics depicting the history of White Castle, divided into three eras they have been around for. These comics with AR can help to engage customers through an immersive and branded experience, even during the pandemic.
