This week it’s all about digital series and translations.
1. Should your brand consider a miniseries?
Many in-person events have gone virtual—including next year’s South by Southwest. But another option worth considering during the Covid-19 pandemic is a digital series, writes Rob Keenan of Keenan Media in AdWeek. Unlike a webinar, he explains, the editorial strategy for a series breaks a specific topic into segments to deep-dive into.
2. A step closer to better digital translations
Every day, on average, Facebook enables 20 billion translations on the News Feed, according to the company. In October, the company announced a development to refine those capabilities: “M2M-100, the first multilingual machine translation (MMT) model that can translate between any pair of 100 languages without relying on English data.” In other words, a translation from language A to language B no longer has to be translated from language A to English and then from English to language B.
“For years, AI researchers have been working toward building a single universal model that can understand all languages across different tasks,” notes a company news release. “A single model that supports all languages, dialects, and modalities will help us better serve more people, keep translations up to date, and create new experiences for billions of people equally. This work brings us closer to this goal.”
