Here is your first serving of The Juice for 2021! This week it’s all about digital news in the New Year.
Digital Developments from the Digital CES
This year’s Consumer Electronics Show (CES) is virtual this year, but that hasn’t stopped brands from showcasing all kinds of new tech this week, from Sono Motors’ solar-panel-topped Sion electric car to home-improvers like Kohler’s Stillness Bath and L'Oreal Water Saver showerhead. Follow along on Wired’s liveblog.
New Year, New Look
The New Year can be a time for personal reinvention—and Burger King and the Central Intelligence Agency (CIA) took that to heart, each relaunching new looks. “Our choice to remove the color blue was somewhat symbolic of Burger King's recent removal of colors, flavors, and preservatives from artificial sources," said Lisa Smith, executive creative director at Jones Knowles Ritchie, in a Deezen article. The CIA’s website redesign (creator unknown, according to The New York Times) “is set against a stark black background, offset by dots and lines that form topographical contours. There are subtle hallmarks of modern web design, like the site’s animated scroll. The crisp lines and muted color palette suggest a minimalist branding strategy.”
Push the Envelope in Email this Year
The newest article about “11 Email Design Trends that Will Reign Supreme in 2021” is worth a scroll. From designing for dark mode to phantasmagoric collage, these techniques could boost sales for our clients during this heyday of online shopping. (Email conversions were up by nearly a third on Black Friday.)
